N-VisionIT Interactive CEO Brent Mondoux receives Forty Under 40 Award

Ottawa Top Forty Under 40Thank you to my wonderful team at N-VisionIT Interactive for motivating me each and every day to give 100% and push myself outside of my comfort zone. Being recognized with a Forty Under 40 award is an honor and I consider it our entire team’s award, I couldn’t have done it without all of you.

Enclosed is a letter that our company sent to our customers and partners, but I’d also wish to thank all of my loyal blog readers as I sincerely appreciate your input, feedback and emails on a daily basis.

Dear Customer,

Every time we work on your website, mobile application or social media, we’re thinking about the big picture: How can we help you help others?

Because of N-VisionIT’s philosophy and because of the support of clients like you, our co-founder and CEO Brent Mondoux has just received the Forty Under 40 award from the Ottawa Business Journal and the Ottawa Chamber of Commerce. The award, which received 150 nominations this year, recognizes top entrepreneurs who give back to the community.

“I attribute this win to our team’s success,” says Brent, who co-founded N-VisionIT with Reid Ivens in 1999. Since then, our business has gone on to build websites, mobile applications and social media marketing campaigns for Fortune 500 companies including the likes of Sara Lee and Sony as well as both the Canadian and the U.S. government.

Just four years after we opened, N-VisionIT was named one of Profit Magazine’s Hot 50 Companies. Why? Because, as you know, N-VisionIT cares about helping you connect with and take care of your customers.

“We’re not here just to make clients more money. We’re making clients products and services that will help people, and this award is proof of that,” says Brent, who was named one of Ottawa’s Forty Under 40 because of his expertise in web development and social media, his achievements with N-VisionIT and real estate firm Amplified Investments, and his philanthropic efforts.

Thanks to a client list that includes you, we’re able to donate website creation and other resources to help charities and non-profit organizations help the less fortunate. Since we created N-VisionIT Gives Back, we’ve built websites that have helped raise money for rare diseases and donations for the homeless.

Please join us in congratulating Brent in his commitment to making the world a better place, and in his contribution to businesses like yours which are striving to do the same.

Sincerely,
The team at N-VisionIT Interactive

Brent Mondoux
CEO, N-VisionIT Interactive
brent@betterwebsites.ca

Ottawa web design

Five ways to identify weaknesses in your website and how to fix them

I’d like to talk about a topic that most people avoid.  It’s a taboo topic because most business owners are typically positive, upbeat individuals who tend to avoid the negative.  Heaven forbid that any pessimism ever shadow the company!  But… is it pessimism to admit one’s weaknesses?  Absolutely not!  So long as once the weaknesses are identified, the beholder of said information approaches these weaknesses with positivity and puts into place a plan to eliminate them.

 Identifying weaknesses in your website

So then, when talking about websites, how do we find our weaknesses and more importantly what do we do to fix them?

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When It Comes to Websites, Content Is King… But Only Once Earned

Content Is KingEverywhere you turn, there’s another individual that’s touting the same old expression “Content is King”.  If you’re in an industry that works with publishing in one way or another, you probably hear this almost as many times each day than the number of spam messages you receive!  But what does it really mean?

I’ve witnessed hundreds of companies massaging this expression to fit whatever message they’re trying to convey.  The term is used so frequently because it creates a sense of authenticity for whatever words follow.  The fact of the matter however is that the words itself means very little without further explanation.

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Internet website acronyms and abbreviations

 Internet website acronyms and abbreviations After years of discussions with thousands of business owners, I’ve come to the realization that there’s no single location to find clear, concise and non-technical descriptions of keywords related to our industry.  For this reason, I’ve decided to create a list of acronyms and abbreviations used when describing projects related to Internet presences on all mediums – web, mobile and social media.

Because technology evolves so quickly I will be adding to this on an ongoing basis so that hopefully it can remain a helpful and useful resource for our leads, clients and any website visitors that may come across this.   If there are acronyms or abbreviations that you feel are too technical and require a more simplified description, or if you feel I’ve missed one that should be added to the list, please leave a comment.

Please feel free to bookmark this resource and refer to it on an as-needed basis.

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The Dimensions of a Successful Website (Part 4 of 4): Functionality

Welcome to the last of the 4-part series that focuses on the dimensions of a successful website.  Congratulations, you’ve made it through all four parts and can pat yourself on the back because clearly you’re dedicated to ensuring the success of your website!  Last in this series, but not least, I’ll be addressing functionality.

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The Dimensions of a Successful Website (Part 1 of 4): Content

Welcome to the first a 4-part series that will focus on the aspects of a successful website.  Today I’ll be addressing the topic of content.

Before I get into the topic I’d like to address what I consider to be a successful website.  To me, a successful site is one that accomplishes all of the following goals consistently on an ongoing basis.

  • Revenue generated by the website (directly or indirectly) exceeds the expenses of operating the website.
  • Positive cashflow (revenue minus expense) is growing year over year at least 15% (please note: this doesn’t sound like a lot but due to the power of compounding, your profits will triple over 9 years at this rate)
  • Your customer base is consistently growing and you have a way to communicate with and solicit repeat business

* Please note: I do realize that not all websites are in existence to earn additional revenues and some websites may be created solely for the purpose of reducing expenses (e.g. online technical support, online help, etc.).  The criteria of this type of website is essentially the same, however, its goals are reached by reducing expenses as opposed to increasing revenues.

Once any of these goals are no longer being successfully accomplished, it’s time for a refresh; your website has either aged too much and is no longer current or competitive with other companies in your industry.  Remember, just because your site is doing fantastic for you today, it can all change overnight when one of your competitors takes charge of their Internet presence and revamps it entirely!

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