How to Make Facebook Ads Work for You

Facebook ads

Social media has become one of the most effective venues to market products and services.  Due to the ability for companies to create more effective marketing campaigns by targeting their precise audiences, companies can dramatically increase revenues while maintaining, and often times, reducing costs.


Facebook Ads

Facebook has grown to be the largest social networking site in the world.  As of May 2013, data showed that there are a breathtaking 1.11 billion monthly active users and an unbelievable 665 million active users on any given day.  Combine the number of active users with the ability to target users based upon their demographics and you’ve got an opportunity that no company can afford to pass up or they’ll be foregoing opportunities for increased revenue on the table for their competitors to take advantage of.

The best thing about Facebook ads is that, despite how powerful and effective it is as a marketing channel, it is incredibly simple to setup and delivers targeted marketing at a fraction of the cost of its’ competitors.

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N-VisionIT Interactive CEO Brent Mondoux receives Forty Under 40 Award

Ottawa Top Forty Under 40Thank you to my wonderful team at N-VisionIT Interactive for motivating me each and every day to give 100% and push myself outside of my comfort zone. Being recognized with a Forty Under 40 award is an honor and I consider it our entire team’s award, I couldn’t have done it without all of you.

Enclosed is a letter that our company sent to our customers and partners, but I’d also wish to thank all of my loyal blog readers as I sincerely appreciate your input, feedback and emails on a daily basis.

Dear Customer,

Every time we work on your website, mobile application or social media, we’re thinking about the big picture: How can we help you help others?

Because of N-VisionIT’s philosophy and because of the support of clients like you, our co-founder and CEO Brent Mondoux has just received the Forty Under 40 award from the Ottawa Business Journal and the Ottawa Chamber of Commerce. The award, which received 150 nominations this year, recognizes top entrepreneurs who give back to the community.

“I attribute this win to our team’s success,” says Brent, who co-founded N-VisionIT with Reid Ivens in 1999. Since then, our business has gone on to build websites, mobile applications and social media marketing campaigns for Fortune 500 companies including the likes of Sara Lee and Sony as well as both the Canadian and the U.S. government.

Just four years after we opened, N-VisionIT was named one of Profit Magazine’s Hot 50 Companies. Why? Because, as you know, N-VisionIT cares about helping you connect with and take care of your customers.

“We’re not here just to make clients more money. We’re making clients products and services that will help people, and this award is proof of that,” says Brent, who was named one of Ottawa’s Forty Under 40 because of his expertise in web development and social media, his achievements with N-VisionIT and real estate firm Amplified Investments, and his philanthropic efforts.

Thanks to a client list that includes you, we’re able to donate website creation and other resources to help charities and non-profit organizations help the less fortunate. Since we created N-VisionIT Gives Back, we’ve built websites that have helped raise money for rare diseases and donations for the homeless.

Please join us in congratulating Brent in his commitment to making the world a better place, and in his contribution to businesses like yours which are striving to do the same.

Sincerely,
The team at N-VisionIT Interactive

Brent Mondoux
CEO, N-VisionIT Interactive
brent@betterwebsites.ca

Ottawa web design

Five ways to identify weaknesses in your website and how to fix them

I’d like to talk about a topic that most people avoid.  It’s a taboo topic because most business owners are typically positive, upbeat individuals who tend to avoid the negative.  Heaven forbid that any pessimism ever shadow the company!  But… is it pessimism to admit one’s weaknesses?  Absolutely not!  So long as once the weaknesses are identified, the beholder of said information approaches these weaknesses with positivity and puts into place a plan to eliminate them.

 Identifying weaknesses in your website

So then, when talking about websites, how do we find our weaknesses and more importantly what do we do to fix them?

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How Do You Welcome New Customers?

Blogging for BusinessHow do you welcome your new customers?  When they join your family do you simply sign a purchase agreement and fulfill your obligations or do you strive to create something more?

Do you aim to build long-term mutually beneficial relationships with all of your clients?  Of course you do!  How do you make that expectation clear and pave the path towards achieving this goal.

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How can I make money with my website?

Make money with websiteHaving talked to thousands of entrepreneurs over the last decade and a half, I’m still surprised by the large amount of companies that are still starting businesses without viable revenue models.  In fact many entrepreneurs are starting companies without any revenue model plan whatsoever!

Granted, there are companies without revenue models that have sold for breathtaking bounties.  Just this recent quarter, Draw Something sold to Zynga for $300 million and Instagram sold to Facebook for a whopping $1 billion.

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Using Pinterest to Grow Your Small Business

PinterestA few months ago, barely anyone even heard about Pinterest.  Today, however, a very different picture has been painted.  With a staggering growth of 261.6% in the last 3 months, Pinterest has been taking the social media nation by storm!

Having already reached 2.2 million daily active users and gaining the coveted rank of being the 59th most visited website in the world (16th most visited in the US), there are already rumors of Pinterest being considered as an acquisition target of social media industry leaders, Facebook and Twitter.  Think the growth is about to wane?  Actually, it’s the opposite… now that the site is getting to be known, it’s growth is about to explode at an exponential rate that hasn’t yet been witnessed to date!

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Why do small businesses need a website?

Why do small businesses need a websiteI can’t even count how many times I’ve been asked the simple question “Why does my small business need a website?”  Ironically, it’s a simple question to answer and it’s one of those types of questions that is most effectively answered with another question: “How do you choose which companies you do business with?”

After an individual answers this question, I encourage them to perform an exercise.  This exercise can be performed any time, any place but best done where they typically make decisions of this type.  I ask them to setup a camcorder and record the entire exercise so that we can review it together.

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When It Comes to Websites, Content Is King… But Only Once Earned

Content Is KingEverywhere you turn, there’s another individual that’s touting the same old expression “Content is King”.  If you’re in an industry that works with publishing in one way or another, you probably hear this almost as many times each day than the number of spam messages you receive!  But what does it really mean?

I’ve witnessed hundreds of companies massaging this expression to fit whatever message they’re trying to convey.  The term is used so frequently because it creates a sense of authenticity for whatever words follow.  The fact of the matter however is that the words itself means very little without further explanation.

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What’s an Internet presence? If you said ‘website’ you’re so 2000!

I’ve been having a lot of discussions about what an Internet presence encompasses.  Only a few years ago this conversation would have been brief, discussing primarily website presence, but today an Internet presence has dramatically evolved into much more!  Today Internet presences aren’t centralized around just a website.  While a website is an absolutely essential aspect, other presences have also become vital in ensuring an edge amongst competitors.  Chances are if you’re not there, your competitors are and they’re gaining business from potential customers that don’t even know you exist.  This is almost like if you were a farmer trying to sell your fruit and vegetables on a side street when there’s a huge farmer’s market around the corner.  Quite simply… by not using common sense you are missing out and helping your competitors to get rich while you accept the status quo!    Aspects of an Internet Presence

Internet website acronyms and abbreviations

 Internet website acronyms and abbreviations After years of discussions with thousands of business owners, I’ve come to the realization that there’s no single location to find clear, concise and non-technical descriptions of keywords related to our industry.  For this reason, I’ve decided to create a list of acronyms and abbreviations used when describing projects related to Internet presences on all mediums – web, mobile and social media.

Because technology evolves so quickly I will be adding to this on an ongoing basis so that hopefully it can remain a helpful and useful resource for our leads, clients and any website visitors that may come across this.   If there are acronyms or abbreviations that you feel are too technical and require a more simplified description, or if you feel I’ve missed one that should be added to the list, please leave a comment.

Please feel free to bookmark this resource and refer to it on an as-needed basis.

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